Quality & craftsmanship since 1866. Jackdaniels.com. Mellowed: For smoothness drop by drop through sugar maple charcoal. Matured: For character in our own handcrafted barrels. Tasted: For flavor by masters until deemed ready. Awarded: For quality and distinction 7 gold medals since 1904. Jasper Newton Jack Daniel: Here at the Jack Daniel Distillery, we're proud to honor the independence & integrity of the man who established our distillery at the cave spring hollow. True to Mr. Jack's whiskey-making tradition, we still mellow our whiskey drop by drop and stand by Jack's charge. Every day we make it, we'll make it the best we can. 40% alc. by vol. (80 proof). Distilled & bottled by Jack Daniel Distillery Lynchburg, Tenn. USA.