37 loads. Concentrated fabric conditioner. Safe for HE washing machines. Scent lasts from wash to wash. Try Snuggle Scent Booster for long-lasting freshness and Snuggle dryer sheets for static control. Questions? Comments? Visit www.snuggle.com or call toll free 1-855-835-5786. Follow Snuggle on Facebook, Twitter or Instagram. This bottle contains 25% or more post consumer recycled plastic.